Discover Which Base Is Right For You
You can't go wrong with any of our long-lasting and skin-benefiting bases, but this should help you choose.
Looking for light coverage and hydration with all of the anti-aging benefits? Check out our Best Day BB Cream
Want more of a medium coverage and help reducing redness and inflammation? Try our The One CC Cream
Need natural-looking full coverage with all-day wear that reduces oil production? You can't go wrong with our Two-Step Foundation
We always suggest starting with a sample pack to test out the product and find your perfect shade. However, we know that stock colors don't always cover it, so we can work together to create your perfect color match.
Simple Makeup for a Badass Beauty
You live a badass lifestyle and can't deal with a time-consuming beauty routine. We get that! At URGO Beauty we strive to make easy-to-apply products that make you feel beautiful and put together in just a few minutes. Our products are cruelty-free, gentle on the skin, infused with skin-benefiting ingredients and formulated to last for your busiest of days.
I Needed Products That Worked for My Lifestyle
For most of my life I have struggled with extremely sensitive and acne-prone skin. I have battled with products that irritated my skin to the point that my eyes swelled shut, have been annoyed by gentle products that look horrible after just a few hours and used to constantly carry a full makeup bag with me because I needed to touch up throughout my long days. Sound familiar?
Well, I finally got sick of it all, and set out to find a solution myself.
I was getting up at 5 am to ride my horses, Urban & Ego, would change and wash up at the barn, head straight to work for the day and usually would have plans after work. I needed makeup that I could quickly apply, could handle my busy schedule, not cause breakouts and maybe even help my skin. Why was that such a crazy concept?
As equestrians we are especially around a lot of dirt and get sweaty, neither of which are great for sensitive, acne-prone skin, so I needed makeup that could help nourish and treat my skin and not encourage breakouts. So, I created URGO Beauty.
Made-to-Order & Customizable
Our products are made-to-order to ensure you have the freshest ingredients and to allow for customizations.
Sometimes, it is so hard to find the right color for you! That's why we offer custom BB Cream, CC Cream & Foundation.
Makeup is our passion, but animals are what we love most.
URGO Beauty is Certified Cruelty-Free by Cruelty Free Kitty.
A portion of every URGO Beauty purchase is donated to animal charities in need. We are currently donating proceeds to Days End Farm Horse Rescue and Caring Hearts for Canines.
Additionally, a portion of all proceeds from our Pandemic Pink Tint are donated to the Humane Rescue Alliance Pet Pantry. This program serves the D.C. area to help those in need feed their pets.
Let customers speak for us
I love my CC cream! I am not a foundation fan, so the CC cream is the perfect alternative/amount of coverage for me. I was able to match my skin tone by ordering a sample first, and it feels lovely, even when I use it on top of my daily moisturizer. As an added bonus, it has SPF! The CC cream truly is a fantastic product, and I can't recommend it enough.
I already knew this lip balm was going to be great, but when I put it on for the first time, I was pleasantly surprised. It's so smooth and buttery and leaves the nicest minty taste. I'm to the point where I will put some on before bed and, to complete my makeup look. Couldn't stress enough how amazing this balm is!
(I also gifted all my barn girlies with this balm for Christmas and they all were OBSESSED)
I feel like my skin is thankful since I've started using the Best Day BB cream. I am NOT a foundation girl, having been talked into trying a few high-end brands, only to use them once & watch as they collected dust. In contrast, I basically use the Best Day BB cream daily. Even with the medium coverage and SPF option, it is not heavy. It adds a healthy glow to my skin and makes my skin feel soft. I love that I can apply it with my hands. I plan to continue to use & 10/10 would recommend. 💕
I love the tribute gloss, generally. The gloss feels moisturizing when applied and the colors are rich. In particular, I am obsessed with Blue. It's such a gorgeous shade, and it feels like you can dress it up and wear it when you need a quick pop of color, like on a Zoom meeting. ❤️
PS. I have tried a few other colors and gift them to friends. I also have Ego. I recently gifted Ego as a Christmas gift, and she loves it. 💯
I absolutely LOVE this mascara. At first I thought it would be too light, but it is now my go-to mascara for every day. ZERO clumping, love the separation I get with the brush, and you can layer it to get a heavier look, if desired. I do a single coat for a natural look and multiple coats for more drama. I am super picky about my mascara, but this has now beaten out all of my usual Ulta/Sephora choices.
I love the chapless lip balm! A new essential in my makeup routine.
I have never been a big mascara wearer but I am obsessed with the URGO Beauty mascara! It applies well, stays all day, and makes my eyelashes look amazing. I have super straight eyelashes so I struggle to get them to pop without curling them first but the URGO Beauty mascara makes it so I don’t have to curl them!
This is the best product for day-to-day wear when you don’t want to be wearing a ton of makeup! It is so lightweight, easy to apply, and lasts all day. As someone with extremely senitive skin, it hasn’t bothered me at all. I have been using URGO Beauty products for years now and the BB Cream will always be one of my favorites!
I just tried out my foundation sample pack. I found my perfect match and im in love with this product . I have oily skin and this is by far the best product line I've used. I will be buying the full size
foundation. My skin looks great ❤️
Thankyou ❤️
My favorite part of the subscriptions (aside from the amazing products) is that you get a reminder email a week before your order ships! I had my subscription set too frequently and the email reminder allowed me to adjust that without getting charged and collecting product I didn't need yet. The best company that puts customers first!!
I swear I have been through about every product on the shelves trying to find something that gave my lashes length and definition without leaving them looking like spider legs, and I’ve *finally* found it in this product! The wand comes out super clean, so there’s no goop or wasted product, and defines my lashes so beautifully. Absolutely 10/10.
this is my favorite CC cream! My skin feels so soft and even better after taking it off at the end of the day. 10/10!
As a more mature woman with age spots, I love to use the concealer in a few spots and blend it in prior to using the BB Cream. Layering them together, they keep the feel of my makeup light while giving me a more even skin tone and smooth complexion.
Urgo lipgloss is smooth, not sticky, and part of my everyday routine. I currently own 3. Even though I do not spend my day riding horses, I adore this lip product.
