Skin-benefiting makeup that keeps up with your ride.
Easy to apply and long-lasting products that better your skin while you wear them.
Discover Which Base Is Right For You
You can't go wrong with any of our long-lasting and skin-benefiting bases, but this should help you choose.
Looking for light coverage and hydration with all of the anti-aging benefits? Check out our Best Day BB Cream
Want more of a medium coverage and help reducing redness and inflammation? Try our The One CC Cream
Need natural-looking full coverage with all-day wear that reduces oil production? You can't go wrong with our Two-Step Foundation
We always suggest starting with a sample pack to test out the product and find your perfect shade. However, we know that stock colors don't always cover it, so we can work together to create your perfect color match.
Simple Makeup for a Badass Beauty
You live a badass lifestyle and can't deal with a time-consuming beauty routine. We get that! At URGO Beauty we strive to make easy-to-apply products that make you feel beautiful and put together in just a few minutes. Our products are cruelty-free, gentle on the skin, infused with skin-benefiting ingredients and formulated to last for your busiest of days.
I Needed Products That Worked for My Lifestyle
For most of my life I have struggled with extremely sensitive and acne-prone skin. I have battled with products that irritated my skin to the point that my eyes swelled shut, have been annoyed by gentle products that look horrible after just a few hours and used to constantly carry a full makeup bag with me because I needed to touch up throughout my long days. Sound familiar?
Well, I finally got sick of it all, and set out to find a solution myself.
I was getting up at 5 am to ride my horses, Urban & Ego, would change and wash up at the barn, head straight to work for the day and usually would have plans after work. I needed makeup that I could quickly apply, could handle my busy schedule, not cause breakouts and maybe even help my skin. Why was that such a crazy concept?
As equestrians we are especially around a lot of dirt and get sweaty, neither of which are great for sensitive, acne-prone skin, so I needed makeup that could help nourish and treat my skin and not encourage breakouts. So, I created URGO Beauty.
Made-to-Order & Customizable
Our products are made-to-order to ensure you have the freshest ingredients and to allow for customizations.
Sometimes, it is so hard to find the right color for you! That's why we offer custom BB Cream, CC Cream & Foundation.
Makeup is our passion, but animals are what we love most.
URGO Beauty is Leaping Bunny Certified and Certified Cruelty-Free by Cruelty Free Kitty.
A portion of every URGO Beauty purchase is donated to animal charities in need. We are currently donating proceeds to Days End Farm Horse Rescue and Caring Hearts for Canines.
Additionally, a portion of all proceeds from our Pandemic Pink Tint are donated to the Humane Rescue Alliance Pet Pantry. This program serves the D.C. area to help those in need feed their pets.
Let customers speak for us
I had been begging URGO Beauty to come out with mascara for a long time now, and the stuff did not disappoint! I am absolutely obsessed with it. The brush makes it so easy to apply and it is long-lasting, volumizing, and just 10/10!! It’s the perfect addition to my every day makeup routine. Now everything I use is URGO Beauty — I love it!!
I can’t go a day without my URGO Beauty CC Cream! I am absolutely obsessed with it.
Such a great all around mascara that doesn’t flake everywhere! Perfect for those hot days
This is my new favorite mascara! It is lightweight and that lasts all day while providing that dramatic lengthening we all want. Another incredible product from URGO Beauty!!
I have been looking for a mascara that stays on and doesn’t give me raccoon eyes for years! I tried so many and this mascara is the first to actually stay on and gives the perfect amount of length. This is my new go to!
Its become my new favorite gloss! I take it everywhere with me. I love that it isn't sticky!
I wasn’t sure which shade would work best for my skin tone especially with seasonal changes. The sample pack was perfect for me to find my winter shade and summer shade 💕
I have been using the BB cream for over a year and love it. But this CC cream is next level! It has helped reduce redness, acne, and evened out my skin tone. I love it and my skin loves it ! I can sweat in it and it feels like I’m wearing nothing.
I have been using this BB cream for over a year now and it is definitely my go to for everyday use and for going out. It has the perfect amount of coverage. My skin is very dry and it leaves it with a moisturized look and feel. The SPF is perfect year round as well.
The tribute gloss is perfect. It adds the right amount of shine and sparkle with out being sticky or tacky.
I love my tints! They are perfect for adding a bit of color and finishing off my look. I wear my BB Cream and one of my tints everyday!!
I adore my URGO Sweatshirt! It is the cutest, most comfy crewneck ever. Love, love, LOVE!
Love the simplicity of this gloss! Great feel and scent. Love it and carry it every day!!!
In love with how easy this foundation is to apply. First try I got the perfect color and it blends so nicely. Wears great through the day and feels so light. Thank you for making such a wonderful product!
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