Makeup + Skincare
Made by an equestrian, for equestrians
Discover Which Base Is Right For You
You can't go wrong with any of our long-lasting and skin-benefiting bases, but this should help you choose.
Looking for light coverage and hydration with all of the anti-aging benefits? Check out our Best Day BB Cream
Want more of a medium coverage and help reducing redness and inflammation? Try our The One CC Cream
Need natural-looking full coverage with all-day wear that reduces oil production? You can't go wrong with our Two-Step Foundation
We always suggest starting with a sample pack to test out the product and find your perfect shade. However, we know that stock colors don't always cover it, so we can work together to create your perfect color match.
Simple Makeup for a Badass Beauty
You live a badass lifestyle and can't deal with a time-consuming beauty routine. We get that! At URGO Beauty we strive to make easy-to-apply products that make you feel beautiful and put together in just a few minutes. Our products are cruelty-free, gentle on the skin, infused with skin-benefiting ingredients and formulated to last for your busiest of days.
I Needed Products That Worked for My Lifestyle
For most of my life I have struggled with extremely sensitive and acne-prone skin. I have battled with products that irritated my skin to the point that my eyes swelled shut, have been annoyed by gentle products that look horrible after just a few hours and used to constantly carry a full makeup bag with me because I needed to touch up throughout my long days. Sound familiar?
Well, I finally got sick of it all, and set out to find a solution myself.
I was getting up at 5 am to ride my horses, Urban & Ego, would change and wash up at the barn, head straight to work for the day and usually would have plans after work. I needed makeup that I could quickly apply, could handle my busy schedule, not cause breakouts and maybe even help my skin. Why was that such a crazy concept?
As equestrians we are especially around a lot of dirt and get sweaty, neither of which are great for sensitive, acne-prone skin, so I needed makeup that could help nourish and treat my skin and not encourage breakouts. So, I created URGO Beauty.
Made-to-Order & Customizable
Our products are made-to-order to ensure you have the freshest ingredients and to allow for customizations.
Sometimes, it is so hard to find the right color for you! That's why we offer custom BB Cream, CC Cream & Foundation.
Makeup is our passion, but animals are what we love most.
URGO Beauty is Certified Cruelty-Free by Cruelty Free Kitty.
A portion of every URGO Beauty purchase is donated to animal charities in need. We are currently donating proceeds to Days End Farm Horse Rescue and Caring Hearts for Canines.
Additionally, a portion of all proceeds from our Pandemic Pink Tint are donated to the Humane Rescue Alliance Pet Pantry. This program serves the D.C. area to help those in need feed their pets.
Let customers speak for us
Absolute FAVVV lip balm ever. Slightly minty and my lips stay so moist and refreshed!
I love how easily this mascara comes off. It provides really good length and volume as well. Definitely will continue to purchase! PS. Hoping for additional shades, like a dark brown. 🤎
Perfect! It matches great with my skin! It it smooth and light going on and lasts all day! Perfect for the equestrian!
URGO Bb cream with SPF is my favorite product for a quick and smooth look. This lightweight cream is perfect for humid Florida weather.
I absolutely love this mascara. I was blown away by the length and thickness it gives my lashes without being clumpy or heavy.
I love the concealer. It's definitely great for spot checking acne and using under eyes.
Received my first mystery gloss and I love it! The color is beautiful and it feels great on. Will be ordering again!
Nice lip balm. You can tell the difference as my lips are getting softer each day using it. Definitely recommend.
It really nice and makes your skin look nice with the SPF and other ingredients. At first like another lady I had the same reaction as my face broke out a lot, but I kept using as she stated the same issue. Your skin basically is purging out the bad stuff then afterwards it looks pretty good 😊. Definitely recommend. As we get older we need to add some skin care and this helps as it's in the bb cream.
I am obsessed with URGO Beauty's Tribute glass. It has a nice, moisturizing feel and rich color. Blue is my favorite, but I love them all.
I am usually a chapstick user but I was so pleasantly surprised by this product!! It has the perfect amount of gloss/shine and it lasts quite awhile - it doesn’t immediately fade or rub off like I thought it might. It has also made my lips feel softer and hydrated from using it which is awesome! Really love this product and plan to purchase it again!
